Wall painting

Wall Painting is mother of all rural advertising. My first encounter with them was during train travels when messages written along rail tracks, rishtey hi rishtey, jai gurudev, naamard , bawaseer , shighr patan and few more are still in mind. Later I was told they are wall writings and not paintings. So what is a wall painting? One that is done in a frame, with background and visuals ....copy etc. Had it not been for my friends at Ogilvy outreach I would have never understood the mechanics, economics and content design of wall paintings
Even last week I got a Wall Painting design, the artwork was returned by Implementation as non feasible. Simply put it had every thing wrong about it and designed by people who have no idea about
it.  A uncluttered design must have following (as shown in Pic)

sample design

 This can explain simple placement of objects and text , not more than four basic color and three mix color should be used. The thumb rule is , unless a painter is able to 600 + sq ft per day it does not makes it a profitable venture. Simpler the design better and faster the result. As wall painting is a long lasting media, do not put elements that can change in next six months, like price or weight . simpler design will also make it more memorable. There has been some path breaking work that has happened in past, like digital image transfer and spray machine used. We need to invest to bring in technology that can help us achieve speed and quality. We need a RD division for ground advertising.