Wednesday, 6 November 2013
Sunday, 20 October 2013
What is CSC
Established in 2012, CSC Forum is an initiative
of the Service Centre Agencies (SCA) to
come together to form CSC Forum, which is an apex body, and looks after
the welfare & interest of the Private Players running the Common Service
Centre (CSC) Project. The strength of CSC Forum lies in its member bodies that are composite
wisdom of the CSC Scheme and present a multi-disciplined approach to develop
the CSCs. It’s the only body of its kind in India.
The Forum as on
date represents 8 major SCAs who run Pan India covering 70% of the
CSCs in the country. As on date CSC Forum has its presence in West
Bengal, Odisha, Bihar, Tamil Nadu, Uttar Pradesh, Assam, Madhya Pradesh,
Chhattisgarh, Punjab, Maharashtra, Rajasthan, Andhra Pradesh, Himachal Pradesh,
Arunachal Pradesh, Tripura, Meghalaya, Pondicherry, Andaman & Nicobar
Islands. Together we form a mammoth
network of approx 70000 numbers of Common Service Centre.
A) A Brief about CSC Program of Government of India
Common Service Centre is the front end delivery
platform of the NeGP (National e Governance Program) of Government of India.
This Project was introduced in the year 2007 and since then 1,20,000 CSCs have
been set up under the PPP (Public Private Partnership)
Model in collaboration with Ministry of Electronics and IT.
The PPP model of the CSC scheme envisages a 3-tier
structure consisting of the CSC operator (called Village Level Entrepreneur or
VLE), the Service Centre Agency (SCA); that will be responsible for covering a
group of districts in a state and a State Designated Agency (SDA) identified by
the State Government responsible for managing the implementation over the
entire State. The genesis of the CSC project (under the Department of Information
Technology, Ministry of Information Technology) was done with the objective of
providing G2C and B2C services to rural citizen.
B) A Brief about Common Service Centre
CSC is a permanent structure located
within 20-80km from Tehsil Level and enjoys regular footfalls. A single CSC
covers 4 to 5 villages and a population stratum of 10,000. These CSCs serve as a major discussion
place and unique range of G2C & B2C services make people of almost every
segment to visit CSCs. The range of services include Pan Card Services, Aadhaar
Card Services, Election Services, Educational Services, Micro Insurance and
Banking Services, Consumer utility Services such as Bus tickets, Airline
tickets, Mobile Recharges, Bill Collections, Money Transfer and a gamut of
other services.
C) A Brief about Village Level Entrepreneur
A VLE is a
local villager and a grass-root level influencer. A VLE acts as a partner to
the SCA for executing CSC projects at the field level. The VLE forms a channel
for sharing of information from/to the villagers & the SCA.
D) A Brief about
Service Centre Agency
Over the years,
SCAs have made significant investments in not only identifying,
training and operating the CSCs run by Village Level Entrepreneurs (VLEs)
but have also been the prime enabler of this program. SCAs have created a
complete infrastructure for training & skill building of VLEs so that
they are made competent & self-sufficient to sell products & services
to the rural citizens. GoI, through SCAs, has being using the CSC channel to
make available G2C services to the rural citizens. In the B2C domain, SCAs have
identified products & services relevant to the rural citizens & have
taken the lead role in commercially on boarding partners & service
providers. SCAs have enabled consumer engagement programs & generate foot
falls at CSCs.
These SCAs are an active
member of CSC Forum and are providing last mile access to organizations and
various central and state level ministries looking for distribution of
services, communication, advertising, activation, data collection, social
research and sourcing of skilled workers from rural. CSC Forum is growing every
day with increase in interest of association from other operating SCAs and
curiosity expressed by corporate organization in partnering CSC Forum to
explore the deep rural hinterland.
Along with our existing Bouquet of B2C services, we
would wish to also introduce
distribution, marketing and sale of your products through our Common Service
Centres. To take this forward our members would like to get
associated with your esteemed organization.
An alternative marketing communication channel is ready and rolling. have you used it. Let us know if you found the post informative.
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